Coopervision,

2021-2023

Defining a brand illustration style for Coopervision

Coopervision is a global leader in contact lenses, and needed a cohesive illustration style that was in keeping with their brand guidelines that could be used in infographics and advertising for both the general public and amongst optometrists. I developed a character style and chart treatments that could explore in-depth topics while maintaining an upbeat, aspirational vision.

Role —

Strategy, Illustration, Data Viz, Layouts, Icons

Credits —

Made at The TOM Agency.