Quickdraw Animation Society,

2018

Rebranding an underground community with an expressive identity system.

For over 30 years Quickdraw has fostered a strong + inclusive arts community in Calgary, and championed animation as an art form. Together, we built a brand identity with a mark that had some life to it. The direction chosen utilized a flexible pictorial - able to bend and wiggle along to any animator’s will, while remaining contemporary and distinctly Quickdraw. To my delight, members adopted the pencil and their animated explorations can be found in a short called 'Pencil Tests' released in 2022.

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Branding

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