SK,

2023

Welcome to SK, the group behind some of the biggest advancements you may not have heard of (but probably use every day).

Ahead of their major expansion into North America, I was tasked with defining a brand illustration style and storyboarding a variety of episodes to introduce SK, the second-largest family-run business in South Korea after Samsung, to a brand new market. I defined a brand illustration style that was friendly and clean, and storyboarded episodes exploring their work in energy, advanced materials, life sciences, and digital sectors.

Role —

Illustration, Storyboarding, Art Direction

Credits —

Made at The TOM Agency. Animator, Greg Doble.